Two pipelines. One engine for growth.
TrackStack drives the WoodStock Eco System by connecting demand, projects, AI and automated production in one integrated platform.
Our own development projects from land to construction.
Marketing-driven demand from leads to completed projects.
One platform
All connected
Scalable
Built for growth
Data driven
AI-powered insights
Automated
From design to production
Sustainable
Better by default
DKK 300 in. DKK 40,000 represented.
- DKK 300Acquisition cost
- Qualified leadVerified intent
- TrackStackAttribution & routing
- DKK 40,000Represented turnover
Illustrative management estimate. “Represented turnover” is the estimated project value a lead represents — it is not recognized revenue, and no conversion rate is implied or guaranteed.
Now imagine that 500 times. Every month.
- 0
- Leads / month
- 0
- Leads / year
- 0
- DKK monthly acquisition spend
- 0
- DKK monthly represented pipeline
Annual represented pipeline at 500 leads per month.
Target scenario based on management assumptions. Represented pipeline is not revenue, backlog or an order book, and no conversion is promised.
One platform. An entire construction ecosystem.
TrackStack is designed to connect demand directly to execution.
Why TrackStack. Why now.
TrackStack is no longer an idea waiting to be built. The technology exists. The commercial engine is defined. The next stage is about scaling distribution, automation and project volume.
Built technology.
Defined economics.
A market to scale into.
- 01Existing technology
The platform already exists.
Capital is intended to accelerate an existing technology stack spanning lead generation, project collaboration, AI/ML building intelligence and production preparation — not to fund a concept from zero.
- 02Owned commercial engine
TrackStack sits at the start of the value chain.
The platform is designed to generate, qualify and route demand into the wider WoodStock Eco System, creating a direct connection between marketing activity and construction projects.
- 03Attractive unit economics
Low acquisition cost. High represented value.
Management currently estimates approximately DKK 300 to acquire a lead and approximately DKK 40,000 of represented commercial value per lead. Conversion is not guaranteed, but the spread creates a compelling scaling hypothesis.
- 04Data + automation moat
Every project can make the platform smarter.
More leads, projects, building data and production workflows can strengthen automation, routing and AI-assisted project processing — creating a compounding data advantage over time.
- 05Capital has a clear job
The round is about acceleration.
Funding is intended to deepen AI and automation, strengthen platform infrastructure, scale qualified lead generation and prepare TrackStack for larger project volumes and broader market reach.
Can an existing construction-tech platform turn a scalable lead engine into repeatable project volume?
That is the thesis this crowdfunding round is designed to test and accelerate.
Technology, unit economics and growth assumptions remain subject to execution, conversion and market risk.
Estimated technology development already created.
The crowdfunding round is intended to accelerate the next stage of an existing technology platform.
Internal management estimate of technology development value created to date. It is not an external valuation, appraisal or audited figure.
500 leads per month from year one.
Total represented pipeline across the illustrative five-year ramp.
Illustrative management scenario only. Values represent estimated pipeline, not recognized revenue, contracts or forecasts, and actual results may differ materially.
Pipeline is not revenue. Conversion matters.
At the management target scenario, annual represented pipeline is DKK 240,000,000. What that could mean at different realization rates:
These are sensitivity illustrations applied to a management target scenario — not predictions, forecasts or promises. Actual conversion may be higher or lower.
Three years of lead-driven cash flow.
Assumptions: DKK 300 per lead, 500 new leads every month, an average of four months from lead to sale, and an average turnover of DKK 40,000 per lead — recognised in equal monthly instalments across the three-year projection period rather than as a single payment.
| Period | Spend | Rev. | Net | Cum. |
|---|---|---|---|---|
| Year 1 · Q1 | 0.45450,000 | 0.000 | -0.45-450,000 | -0.45-450,000 |
| Year 1 · Q2 | 0.45450,000 | 1.671,666,667 | 1.221,216,667 | 0.77766,667 |
| Year 1 · Q3 | 0.45450,000 | 6.676,666,667 | 6.226,216,667 | 6.986,983,333 |
| Year 1 · Q4 | 0.45450,000 | 11.6711,666,667 | 11.2211,216,667 | 18.2018,200,000 |
| Year 2 · Q1 | 0.45450,000 | 16.6716,666,667 | 16.2216,216,667 | 34.4234,416,667 |
| Year 2 · Q2 | 0.45450,000 | 21.6721,666,667 | 21.2221,216,667 | 55.6355,633,333 |
| Year 2 · Q3 | 0.45450,000 | 26.6726,666,667 | 26.2226,216,667 | 81.8581,850,000 |
| Year 2 · Q4 | 0.45450,000 | 31.6731,666,667 | 31.2231,216,667 | 113.07113,066,667 |
| Year 3 · Q1 | 0.45450,000 | 36.6736,666,667 | 36.2236,216,667 | 149.28149,283,333 |
| Year 3 · Q2 | 0.45450,000 | 41.6741,666,667 | 41.2241,216,667 | 190.50190,500,000 |
| Year 3 · Q3 | 0.45450,000 | 46.6746,666,667 | 46.2246,216,667 | 236.72236,716,667 |
| Year 3 · Q4 | 0.45450,000 | 51.6751,666,667 | 51.2251,216,667 | 287.93287,933,333 |
| 3-year total | 5.405,400,000 | 293.33293,333,333 | 287.93287,933,333 | 287.93287,933,333 |
All values in DKK million. All values in full DKK. 1,500 leads acquired per quarter; revenue accrues in equal monthly instalments per lead.
Illustrative management scenario. Revenue starts four months after lead acquisition and is then spread evenly over the 36-month projection period, assuming every lead represents an average turnover of DKK 40,000 — no conversion rate, margin or return is implied or guaranteed. Figures exclude production cost, overhead, tax and working capital.
Your capital creates momentum.
Built to scale what already exists.
AI & Automation
Deepen building intelligence: geometry understanding, quantities, validation and automated engineering output.
Platform & Infrastructure
Scale reliability, performance and security as project and data volume grows.
Lead Generation
Expand the acquisition engine across channels, campaigns, partners and affiliates.
Scale & Market Expansion
Bring the platform to more markets, factories and construction partners across Northern Europe.
The exact allocation of proceeds will be provided in the formal offering materials.
At target scale
Every month
0 leads
Every year
0 leads
Annual represented pipeline
DKK 0
Monthly build-up
Illustrative ramp across 12 months at target intake.
What happens when TrackStack goes beyond 500?
Own a piece of TrackStack.
- Round size
- TBA
- Valuation
- TBA
- Minimum investment
- DKK 750.000
- Share price
- TBA
- Round close
- TBA
Register investor interest
Be first to receive round terms and formal investor materials.
View investor materialsFormal investor materials will be published when the round terms are announced.
What you are investing in
- An existing technology platform
- A growth engine feeding the WoodStock Eco System
- Continued development and commercial scaling
Values shown are management estimates and targets, not guaranteed outcomes or current operating results.
Preliminary investment disclaimer
This page is an illustrative and preliminary presentation of a potential crowdfunding round in TrackStack. It is not an offer to sell, a solicitation of an offer to buy, or a recommendation regarding any security.
All figures shown — including estimated technology development value, lead acquisition cost, represented turnover per lead, pipeline values, growth scenarios and sensitivity illustrations — are management estimates, targets or illustrative scenarios. Represented turnover and represented pipeline are not recognized revenue, backlog, contracts or order intake, and no conversion rate, return or outcome is promised or guaranteed.
Investing in early-stage technology companies involves significant risk, including the risk of losing the entire amount invested. Shares may be illiquid and subject to dilution.
Any investment will be subject exclusively to the formal offering documentation and to applicable crowdfunding and securities requirements. Terms are subject to change until formally published.